S2:EP6 – Carol Briney, Work From Home
Carol A. Briney
Owner
Work From Home (www.carolbrineyworkfromhome.com)
SEGMENT 1:
Segment 1: Selecting a Home Based Business
- Reliable Residual Income: how to get it.
- Started out in corporate world and was downsized, wasn’t going to give someone that kind of power over my life.
- Had a very successful catering company that took over my life.
- Became a public speaker which also took over my life
- Wanted a home based business, I got in like a lot of other people, I got in to a business on emotion.
• Product was recommended by a physician, dad had a great experience
• Very successful, top in Pittsburgh Area, but wasn’t making any money
• Found out other people where getting hurt financially so left the company
- Defined a new set of criteria of what you should look for when selecting a home based business
- Free Ebook on web site that defines the criteria
• What do you want from the company?
- Do you want to just be around positive people? Do you want to sell products – in direct sales”
- Do you want Reliable Residual Income or are you okay with not reliable income?
• How long as the company been in business? Prelaunch, brand new – words to be weary of. Most multi-level marketing businesses fail, not because their products are not good, but because they are underfunded or understaffed.
- Find out what their financials are? Are they debt free? That is very important!
SEGMENT 2:
Segment 2: More Criteria
Criteria Continued:
o Does the company have a unique product that is competitively priced? Many companies have great products that are great but not priced right.
o How much inventory do you have to have on hand? Some companies have required minimum inventory that changes frequently.
o Where did management come from? Did they come from Fortune 500 companies or other home based businesses? Look for someone with corporate experience.
o Are you selling something that people really need and that is consumable? What is the reorder rate – MOST IMPORTANT for reliable residual income.
o Who purchases the product? Most companies it is the person who is trying to make a living who is required to purchase products. If you have to purchase directly the majority of your product, RUN the other way. You should look for a company where the end user is purchasing at least 90% of the product, not you.
o Look at the compensation plan. If it is confusing and your need a genius to figure out.
- Run away from “Breakaway” Plans – as a salesman you work for a company and you have a quota. You meet the quota and then they place another salesman in your company and raise your quota.
- If you don’t understand it, figure it out before you commit.
o What is your buy in to get started? Is there a fee for you to just have the ability to promote the company? If so, you need to ask where the money is going. Promotional volume is not reliable residual income. The day your group stops enrolling people, is the day you stop making money.
o Look at the growth of the company in the US. If they are not growing in the US, it means they are burning bridges in the US, RUN the other way.
o Look at the attrition rate. Some companies have 90% attrition rate. Ask what it is, high attrition means something is wrong.
o Reorder rate is key. The higher the better.
o How much do you have to spend to get a paycheck? Some companies you need to sell $200-$400 to get a $7 paycheck. Make sure you understand how much you will have to spend or sell to get a paycheck.
SEGMENT 3:
Segment 3: Once You Select A Business How Do You Grow It & Make It Successful
· If you found the right company, you need to be of service to your potential companies. If people enroll just to make you quiet, that’s not what you want. You want to be able to define what your company can do for each individual client.
· Networking is key.
· “Lifestyling” – always be listening to what people are saying and try and determine what they need. You might just have what they need.
· Cold Calling. Never bought a lead. Pick up business cards wherever you can find them.
· Talk with other people that have home based businesses. Take key findings where you can find them.
· I look for people who have been told that it is them – they are not working hard enough, or need to spend more of their own money to do better. I share with those people my success.
· Simply about finding people that are looking for me and what I can offer.
· Heads up Business Leads Exchange Pittsburgh – started as a way to give back to the community. Free to join, you pay for your lunch and get to connect.
· How can people get the most out of networking groups –
- Go more than once, be a regular
- Come with the attitude of who you can help, not what can I get out of this.
- You will get back what you give out.
- Go this the idea you will serve
- Get to know people
- Help others get leads and it will come back to you.
SEGMENT 4:
Segment 4: A Home Based Business That Meets The Criteria Of Reliable Residual Income
· Ideal Customer is someone who is looking to be healthy, have better safer products in their home, save money
· Business Partners:
- Looking for options and choices in their life, not a schedule defined by someone else
- Want to help others
- Strong Worth Ethic
- Coachable
CONTACT OUR GUEST:
412-781-8773
http://www.carolbrineyworkfromhome.com
I’m an independent marketing exec. for an inc 500 company that operates in the health & wellness arena manufacturing green products that are better, safer & value driven.
I provide a proven way for people with a strong work-ethic to replace or supplement their income and achieve work/life balance.
